Former Prime Minister Tony Blair, fresh from the Chilcott Enquiry on the Iraq war, is anticipated to become an adviser to LVMH.

Sources close to the French group, reported Reuters indicate that Blair, a friend of LVMH boss Bernard Arnault, was now free to pursue an ambassadorial role with LVMH.

Other commitments of the smooth-talking, former Labour party leader, include roles with the (somewhat un-socialist) merchant banks JPMorgan and Zurich Financial.

The luxury goods group LVMH stands for Louis Vuitton, Moet & Chandon and Hennessy. The French group also owns single malt brands Glenmorangie and Ardbeg.

With Blair's past form on introducing new products in to old regimes I would be slightly anxious at the collateral damage.